Laura: The Fear of the S.W.O.T. Analysis
Have you heard about the importance of doing a S.W.O.T. (Strengths ~ Weaknesses ~ Opportunities ~ Threats) analysis of your creative business? It’s something that Lisa Sonora Beam covers in her book, The Creative Entrepreneur . I may sound silly, but I was actually a little scared/anxious to do this for my creative businesses (my online marketing/design blog and my handmade jewelry biz ). click to enlarge the long-feared S.W.O.T. analysis I will be the first to admit that I don’t always like to take a careful look at “Threats” to my creative biz. Not looking at them doesn’t mean they aren’t there. It was time to take off the blinders and get to my journal to write this all down. The page below outlines the S.W.O.T. I found for both Strategic Online Marketing (my blog and design biz) and Dreamy Design Works Jewelry . Orange is for Jewelry, pink is for my design biz. The biggest “threat” I feel in my jewelry business is simply the thousands of competitors on E...